Three women wearing white and red 'Indiana' hoodies and pants on red steps.

HABITS COLLEGIATE

Officially Licensed Collegiate Gear. Built on Habits. Made to Last.
Officially licensed through CLC and currently partnered with Indiana University, Syracuse University, University of Florida, University of Miami, Tulane University, University of Missouri, Michigan State University, and James Madison University.
Officially licensed through CLC and currently partnered with Indiana University, Syracuse University, University of Florida, University of Miami, Tulane University, University of Missouri, Michigan State University, and James Madison University.

Shop By Collection

ChatGPT_Image_May_23_2026_01_31_10_PM.png

INDIANA UNIVERSITY

ChatGPT_Image_May_12_2026_11_07_30_AM.png

SYRACUSE UNIVERSITY

ChatGPT_Image_May_12_2026_10_57_38_AM.png

UNIVERSITY OF FLORIDA

ChatGPT_Image_May_23_2026_01_34_18_PM.png

TULANE UNIVERSITY

IMG_5074.jpg
Introducing

Our Story

What you wear every day should align with the habits you're building.

We create intentional apparel — elevated fabrics, thoughtful fits, pieces you actually live in. Quiet reminders of discipline, growth, and who you're becoming.

Habits Collegiate brings that philosophy to college campuses. Officially licensed and partnered with eight universities, we fill the gap between generic merch and genuine everyday wear.

Because what you wear should reflect who you're becoming.

Yes. We're officially licensed through CLC and partnered with Indiana University, Syracuse University, University of Florida, University of Miami, Tulane University, University of Missouri, Michigan State University, and James Madison University. Every design is fully approved and produced to official collegiate standards.

What you wear every day is a daily choice. Make it intentional. Make it count. Because the small things compound—your clothes should remind you of who you're building yourself to become.

Become A Brand Ambassador