Privacy policy

Last Updated: May 9, 2026

Habits Collegiate ("Company," "we," "us," or "our"), a DBA of Habits365Greek LLC, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have regarding your information when you visit https://habitscollegiate.com (the "Website") or interact with our brand, products, or programs.

By using the Website, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Website.

1. Information We Collect

We collect the following categories of information:

Information you provide directly to us:

  • Name, email address, shipping and billing addresses, phone number
  • Payment information (processed securely through our third-party payment processor; we do not store full payment card numbers)
  • Account login credentials, if you create an account
  • Order history and preferences
  • Information you submit through contact forms, customer support inquiries, or surveys
  • Information you submit through our Ambassador Program application, including your school, graduation year, sorority/fraternity affiliation (if applicable), Instagram handle, TikTok handle, follower counts, and responses to application questions
  • Photos, videos, social media content, or other materials you submit, tag us in, or grant us permission to repurpose

Information collected automatically:

  • IP address, browser type, device information, operating system
  • Pages visited, time spent on pages, referral sources, click activity
  • Cookies, pixels, and similar tracking technologies
  • Approximate geographic location based on IP address

Information from third parties:

  • Social media platforms (when you interact with our content or grant permissions)
  • Advertising and analytics partners (Meta, Google, TikTok, etc.)
  • Our ambassador program platform (GOAFFPRO) and any tools we use to manage the program
  • Our shipping carriers, payment processors, and other service providers

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including shipping and customer support
  • To communicate with you about your orders, account, or inquiries
  • To send marketing emails, SMS messages, or other promotional communications (with your consent where required, and always with the ability to opt out)
  • To operate, manage, and improve our Ambassador Program
  • To personalize your experience on the Website
  • To analyze website performance, understand customer behavior, and improve our products and services
  • To run, measure, and optimize advertising campaigns across platforms like Meta, Google, and TikTok
  • To detect, prevent, and respond to fraud, security incidents, or violations of our Terms
  • To comply with legal obligations, including tax reporting and licensor royalty reporting
  • To enforce our Terms of Service or other agreements

3. How We Share Your Information

We do not sell your personal information. We share information only as described below:

Service Providers:

We share information with trusted third parties that help us operate our business, including:

  • Shopify (e-commerce platform)
  • Payment processors (e.g., Stripe, Shop Pay)
  • Shipping carriers (e.g., USPS, UPS, FedEx)
  • Email and SMS marketing platforms (e.g., Klaviyo)
  • Customer support tools
  • Ambassador program platforms (e.g., GOAFFPRO)
  • Cloud hosting and IT infrastructure providers
  • Analytics providers (e.g., Google Analytics)

Advertising Partners:

We share information with advertising platforms such as Meta, Google, TikTok, and similar networks for the purpose of showing you relevant ads, measuring ad performance, and reaching audiences similar to our existing customers. These platforms may use cookies, pixels, or other tracking technologies on our Website.

Licensors:

As a licensed apparel company, we are required to report certain sales data to our licensors (including Collegiate Licensing Company, Affinity Consultants, and individual collegiate institutions and Greek organizations) for royalty calculation and audit purposes. This reporting may include aggregated and itemized sales data but does not include sensitive personal information beyond what is required for compliance.

Legal and Safety:

We may disclose information if required by law, court order, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers:

If our business is sold, merged, or otherwise transferred, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Website, remember your preferences, analyze traffic, and serve personalized advertising. The categories of cookies we use include:

  • Strictly Necessary Cookies: Required for the Website to function (e.g., shopping cart, login)
  • Analytics Cookies: Help us understand how visitors use the Website (e.g., Google Analytics)
  • Marketing/Advertising Cookies: Used by us and third parties (e.g., Meta Pixel, TikTok Pixel, Google Ads) to deliver relevant ads and measure their effectiveness

You can control cookies through your browser settings, and you may opt out of certain advertising cookies through industry tools such as the Digital Advertising Alliance opt-out or Network Advertising Initiative opt-out.

5. Your Rights

Depending on your state or country of residence, you may have the following rights regarding your personal information:

  • Right to access the personal information we hold about you
  • Right to correct inaccurate personal information
  • Right to delete your personal information (subject to certain exceptions)
  • Right to opt out of the sale or sharing of your personal information for targeted advertising
  • Right to opt out of marketing communications at any time
  • Right to data portability (a copy of your information in a portable format)
  • Right to non-discrimination for exercising any of these rights

To exercise any of these rights, please email us at [INSERT CONTACT EMAIL] with your request. We will respond within the timeframes required by applicable law.

California residents have additional rights under the California Consumer Privacy Act (CCPA/CPRA), and residents of certain other states (Virginia, Colorado, Connecticut, Utah, and others) have similar rights under their respective state privacy laws.

6. Marketing Communications

If you've signed up for our marketing emails or SMS messages, you can opt out at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Replying "STOP" to any marketing SMS
  • Emailing us at [INSERT CONTACT EMAIL]

You will continue to receive transactional messages (e.g., order confirmations, shipping updates) even after opting out of marketing communications.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our products and services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected.

9. Children's Privacy

The Website and our products are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it promptly. If you believe we have inadvertently collected such information, please contact us at [INSERT CONTACT EMAIL].

Our Ambassador Program is intended only for individuals 18 years of age or older.

10. International Users

The Website is operated from the United States. If you access the Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and central database are located. By using the Website, you consent to this transfer.

11. Third-Party Links

The Website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. If we make material changes, we will provide additional notice (such as by email or a prominent notice on the Website). Your continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Habits Collegiate (Habits365Greek LLC)
4 Crestwood Rd
Westport, CT 06880

Email: sales@habitscollegiate.com
Website: https://habitscollegiate.com