Habits started with a simple idea: what you wear every day should align with the habits you’re building.

Habits 365 was built around consistency — showing up, doing the small things daily, and believing that progress compounds over time. Clothing became the vehicle, not for hype or trends, but for pieces you genuinely want to live in. Quiet reminders of discipline, growth, and who you’re working to become.

As the brand evolved, so did the community around it. College campuses became a natural extension of that mindset. Students are building routines, identities, friendships, and ambition — yet much of the apparel available to them feels either overly loud, generic, or something you only wear once on game day.

That gap led to Habits Collegiate.

We create collegiate apparel that feels intentional — elevated fabrics, thoughtful fits, and versatile designs you can wear to class, while traveling, going out, or just relaxing. Pieces that reflect pride and individuality without feeling forced.

Habits Collegiate is officially licensed through CLC and currently partnered with Indiana University, Syracuse University, University of Florida, University of Miami, Tulane University, University of Missouri, Michigan State University, and James Madison University. Every design is fully approved and produced to official collegiate standards, while maintaining the quality, fabric, and fit we expect from our core brand.

Wearability comes first. Fabric matters. Fit matters. How it feels after the tenth wear matters.
Our goal isn’t to make more merch. It’s to create pieces people actually live in — and build memories in.

Because what you wear every day shouldn’t just represent where you go.
It should reflect who you’re becoming.